Privacy Policy

28.01.2026

Wenn Sie das SZ Erleben-Portal nutzen, verarbeitet die Süddeutsche Zeitung GmbH Ihre personenbezogenen Daten. Mit diesen Datenschutzhinweisen informieren wir Sie, wie und warum wir Ihre Daten verarbeiten und wie wir gewährleisten, dass sie vertraulich bleiben und geschützt sind.

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We take data protection seriously: as a matter of principle, we only process personal data if this is necessary for the provision of a service or offer or if it is provided voluntarily by the user. We also use technical and operational security measures to protect personal data against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. We regularly review and modernise these precautions.

Data protection at a glance

What data do we collect?

  • Inventory data (e.g., names, addresses)
  • Contact details (e.g., email, phone numbers)
  • Content data (e.g., entries in online forms)
  • Payment data (e.g., bank details, invoices, payment history)
  • Contract data (e.g., subject matter of the contract, term)
  • Usage data (e.g., websites visited, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses, ID)

How do we collect the data?

We collect the data that is generated when you access our digital offers automatically. Otherwise, we collect data based on your entries or messages or through the use of cookies or similar technologies.

What do we use the data for?

Do we share data?

If you have given your consent or we are otherwise legally authorized to do so, we will pass on your personal data to service providers (e.g., hosting, marketing, sales partners, payment service providers) for the above-mentioned purposes. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data to protect your data.

We transfer personal data to other companies within our group of companies or grant them access to this data for administrative purposes. This transfer of data is based on our legitimate business and economic interests or takes place if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or legal permission has been obtained.

Do we transfer data to third countries?

In order to use our digital services, it may be necessary to transfer certain personal data to third countries, i.e. countries where the GDPR does not apply. However, we only allow your data to be processed in a third country if the specific requirements of Art. 44 ff. GDPR are met and thus an adequate level of data protection is guaranteed in that country. This means that the third country must either have an adequacy decision by the European Commission or suitable safeguards in accordance with Art. 46 GDPR or one of the conditions of Art. 49 GDPR. Unless otherwise stated below, we use the currently valid [standard contractual clauses](https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/? uri=CELEX:32021D0914&from=DE “current version of the standard contractual clauses”) for the transfer of personal data to processors in third countries.

How do we secure the data?

In order to protect your privacy and ensure a level of protection appropriate to the risk, we take technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of threats to the rights and freedoms of natural persons. These measures ensure the confidentiality, integrity, availability, and resilience of your data. This includes, among other things, the use of recognized encryption methods (SSL or TLS) and pseudonymization.

However, we would like to point out that, due to the structure of the Internet, it is possible that the rules of data protection and the above-mentioned security measures may not be observed by other persons or institutions outside our area of responsibility. In particular, unencrypted data disclosed, e.g., by email, may be read by third parties. We have no technical influence on this.

When do we delete the data?

We delete or anonymize your personal data as soon as it is no longer required for the purposes for which we collected or used it.

However, we may still need to store your data until the expiry of the retention obligations and periods imposed by the legislator or supervisory authorities, which may arise from the German Commercial Code, the German Fiscal Code, and the German Money Laundering Act (usually 6 to 10 years). In addition, we may retain your data until the expiry of the statutory limitation periods (i.e., usually 3 years, but in individual cases up to 30 years) if this is necessary for the assertion, exercise, or defense of legal claims. After that, the relevant data will be deleted.

What rights do you have?

  • Information
  • Deletion
  • Correction
  • Objection

You can contact the data protection officer with your request by mail or by email at swmh-datenschutz@atarax.de.

This privacy policy is updated from time to time. The date of the last update can be found at the beginning of this information.

Privacy Manager

You can obtain an overview of all the tools and cookies we use as well as an option to withdraw your consent by clicking on Privacy settings at the bottom of the website you are visiting.

You will find detailed data protection information below.

How we make our content available to you

Cookies and similar technologies

If cookies, device identifiers, or other personal data are stored or accessed on your device for processing purposes, this is done on one of the legal bases of Art. 6 GDPR.

In order to be able to provide the telemedia service you have expressly requested, we also take into account the provisions of Section 25 of the German Telecommunications Digital Services Data Protection Act (TDDDG), in particular the requirement under Section 25 (2) No. 2 TDDDG.

You can find an overview of the technologies used under Privacy settings.

Types and functions of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on users' devices. A cookie primarily serves to store information about a user during or after their visit to an online offering. The stored information may include, for example, language settings on a website, login status, a shopping cart, or video interactions. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also known as “user IDs”).

There are the following types of cookies and functions:

  • Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their browser.
  • Permanent cookies: Permanent cookies remain stored even after the browser is closed. This allows, for example, the login status to be saved or preferred content to be displayed directly when the user visits a website again. Similarly, the interests of users, which are used for reach measurement or marketing purposes, can be stored in such a cookie.
  • First-party cookies: First-party cookies are set and used by us to process user information.
  • Third-party cookies: Third-party cookies are mainly used by advertisers (so-called third parties) or other partners to process user information.
  • Strictly necessary (also: essential or necessary) cookies: These cookies ensure functions without which these digital offerings could not be used as desired. They may be absolutely necessary for the operation of a website, for example to store logins or other user entries, or for security reasons.
  • Analysis and statistics cookies: These cookies enable us to analyze the use of our digital offerings, in particular to measure reach—i.e., clicks, visits, and visitor numbers. The aim is to statistically determine the number of visits and visitors and their surfing behavior (duration, origin) and thus obtain market-wide comparable values. The information collected is evaluated in aggregate form in order to derive improvements and optimizations for our products.
  • Marketing and personalization cookies: Cookies are also used to store a user's interests or behavior (e.g., viewing certain content, using functions, etc.) in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This process is also referred to as “tracking,” i.e., tracking the potential interests of users. If we use cookies or tracking technologies, we will provide separate information about this in our privacy policy or when obtaining consent.

Technical provision and security

When our offer is used, we automatically employ essential technologies and process the following information:

  • Information about the accessing device and the software used
  • Date and time of access
  • Websites from which the user accesses our website or which the user visits via our website
  • IP address

The collection of these logs and their temporary storage and processing are necessary to ensure system security and integrity (in particular to ward off and defend against attempts at attack or damage) and are carried out in accordance with our legitimate interest (§ 25 (2) No. 2 TDDDG, Art. 6 (1) f GDPR).

The storage period for this log data is usually seven days; for reliable detection of AI bots, it is 30 days. From this point on, this specific server log data is anonymized based on our legitimate interest in statistical evaluation to assess AI bots and their impact on our content (Art. 6 (1) f GDPR).

The legal basis for the aforementioned data processing is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR.

Essential technology

The following tools and cookies are strictly necessary technologies, i.e., essential for providing our services as requested by the user.

The legal basis for the data processing described below is our legitimate interest pursuant to Art. 6 (1) (f) GDPR.

Google Tag Manager

The Google Tag Manager service is an organizational tool that enables us to control services. The tool only uses the IP address to establish a connection to the server and to function technically. Otherwise, no personal data is processed by the tool itself. Tag Manager ensures that other services are only executed if the conditions (tags) specified in Tag Manager are met. This allows us to ensure, for example, that tools requiring consent are only loaded after you have given your consent. Tag Manager does not access the data processed by the tools.

Cookie Purpose Duration Type
consentUUID UniqueUserID to store the user's consent status 12 months Cookie
_sp_su Identification of users for sampling consent rates reporting 12 months Cookie
_sp_user_consent UniqueUserID to retrieve the user's consent status stored in our database if necessary Unlimited Local storage
_sp_local_state Determines whether a user has seen the consent banner so that it is only shown once unlimited local storage
_sp_non_keyed_local_state Information about the metadata and the user's UniqueUserID unlimited local storage

Merkzettel

Sie können bei uns den Merkzettel nutzen, wenn Sie sich Produkte merken möchten. Durch den Merken-Klick setzen wir ein Cookie, um die gemerkten Produkte auf Ihrem Merkzettel anzeigen und für Ihren nächsten Besuch in unserem Shop speichern zu können. Diese Datenverarbeitung erfolgt mit Ihrer Einwilligung (Art. 6 Abs. 1 lit. a) DSGVO), die Sie jederzeit durch Löschen der Markierung widerrufen können.

Wenn Sie bei uns eingeloggt sind und seit einiger Zeit Produkte auf Ihrem Merkzettel haben, erinnern wir Sie an diese Produkte per E-Mail. Dies erfolgt aufgrund unseres überwiegenden berechtigten Interesses an Direktwerbung (Art. 6 Abs. 1 lit. f) DSGVO). Wenn Sie keine Erinnerung wünschen, klicken Sie bitte auf den Abmeldelink in der E-Mail.

Warenkorb

Wenn Sie Produkte in den Warenkorb legen, setzen wir ein Cookie, um die Produkte in Ihrem Warenkorb anzeigen und für Ihren nächsten Besuch in unserem Shop speichern zu können. Diese Datenverarbeitung erfolgt mit Ihrer Einwilligung (Art. 6 Abs. 1 S.1 lit. a) DSGVO), die Sie jederzeit durch Löschen der Produkte im Warenkorb widerrufen können sowie aufgrund unseres berechtigten Interesses an einer reibugnslosen Abwicklung einer von Ihnen gewünschten Bestellung (Art. 6 Abs. 1 S.1 lit. f) DSGVO).

Wenn Sie bei uns eingeloggt sind und seit einiger Zeit Produkte im Warenkorb haben, erinnern wir Sie an diese Produkte per E-Mail. Dies erfolgt aufgrund unseres überwiegenden berechtigten Interesses an Direktwerbung, insbesondere als Erinnerung an die von Ihnen ausgewählten Produkte (Art. 6 Abs. 1 lit. f) DSGVO). Wenn Sie keine Erinnerung wünschen, klicken Sie bitte auf den Abmeldelink in der E-Mail.

Embeds

We use embeds, i.e., embedded content, to offer you interesting content. The respective embedding is carried out using a technical process known as framing. Framing involves simply inserting a provided HTML link into the code of a website to create a display frame on our pages, enabling the content stored on the servers of the third-party platform to be played.

This third-party content is displayed to you with your consent (Art. 6 (1) (a) GDPR).

Some of this content comes from social networks or other companies, including those in the USA. By integrating their content, cookies and similar technologies may be used by them and data may be transferred to them, including to the USA (e.g., your IP address, browser information, cookie ID, pixel ID, page accessed, date and time of access). Details on the integrated content of the individual networks or these companies, which is stored on their servers and for the provision of which your IP address is transmitted to these companies, as well as on the data processing carried out by these companies, which may also include advertising purposes, can be found in the following lines.

YouTube

Die Einbettung eines YouTube-Videos erfolgt durch Framing.

Das Ausspielen der Videos und die Analyse sowie Optimierung unseres Videoangebotes erfolgt auf Grundlage Ihrer Einwilligung gem. Art. 6 Abs. 1 S. 1 lit. a) DSGVO.

Hier finden Sie nähere Informationen zu Zweck und Umfang der Datenverarbeitung durch Google und Ihre diesbezüglichen Einstellungsmöglichkeiten zum Schutz Ihrer Privatsphäre.

Registration

Sie können sich über unsere Login-Systeme ein digitales Konto (Login) anlegen, mit dem Sie sich nach der ersten Registrierung bei allen unseren jeweiligen digitalen Angeboten anmelden können. Einige Angebote können Sie nur nutzen, wenn Sie ein Login haben. Bei der Anmeldung nutzen wir Cookies in Ihrem Browser, um Sie zu identifizieren.

Data processing in detail

The following data is processed when a digital account is created:

Data Purpose of processing Storage period
Log-in data (email address, password) Logging in or rejecting a user Until account deletion or after two years if not used if not used after two years
Master data Personal address Until objection
Pseudonymous identifier Link between user account and subscriber data and recognition of a user Until end of contract
Opt-in data Securing system operation and identification of the e-mail address Three years
Subscription data Query of reading authorisation Until end of contract
Identification numbers Prevention and analysis of misuse Seven days
Usage data Further development and optimisation of our digital products and subscription offers Until revocation

If you do not log out after logging in and before leaving the website or app so that you do not have to log in again the next time you visit, you will remain logged in. If you are inactive, we will log you out after 20 days for security reasons.

The legal basis for the aforementioned data processing is Art. 6 para. 1 lit. b) GDPR.

You can delete your login yourself at sz.de/abo under "Login data" or request this. It will be deleted after two years of inactivity at the latest.

Once you have deleted your login, you will no longer be able to use any digital services that require a login. If you still have digital subscriptions with us that require a login, the login cannot be deleted before the end of the agreed subscription term. If you delete your login, this does not replace the written cancellation of a digital subscription.

If you have a digital account with us as a subscriber to the printed edition, you can delete your digital account or instruct us to do so, but you will then lose the associated functions such as the online subscription service.

Pre-filled forms

We use the data stored in your profile (this may be data that you have actively added there during registration or at a later date, or data that you have entered as part of a previous order and which we automatically adopt when you place a new order) to facilitate the ordering or other processes by means of pre-filled forms (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Shop-Konto

Mit Ihrer Registrierung bzw. nach Ihrem Login können Sie unter "Mein Konto"

  • Ihre Bestellhistorie sehen
  • das Passwort ändern
  • Lieferadressen hinterlegen
  • den Newsletter verwalten.

Die dabei hinterlegten Daten verarbeiten wir zur Vertragserfüllung aufgrund der Registrierung.

Sharing content

You have the option of recommending content on our websites via the buttons placed on the content; on mobile devices via the native sharing function. We provide the social networks with content - and no personal data - that is used exclusively to display content. If you use the buttons, we merely link to the page of the respective social media provider. We do not process any of your personal data.

How we optimize our products

Further development of user-friendliness

We use cookies and tracking tools to optimize our digital offerings based on your usage. To do this, we measure the development of reach and the use of content and functions, and use A/B testing to determine which variants users prefer.

Usage analysis

We want to continuously develop and improve our products. To do this, we need to analyze usage. This serves to evaluate visitor traffic to our digital offerings and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With its help, we can see, for example, when our digital offerings are used most frequently or which functions are popular. This enables us to identify areas that need optimization.

In addition to usage analysis, we also use testing procedures to test different versions of our digital offerings or their components, for example, and to increase certain user actions or reactions if necessary.
For these purposes, profiles, i.e., data summarized for a usage process, are created and information is stored in a browser or on a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times.

The IP addresses of users are also stored. We use an IP masking procedure (i.e., pseudonymization by shortening the IP address) for your protection. In general, no clear data of users (such as email addresses or names) is stored in the context of web analysis, A/B testing, and optimization, but rather pseudonyms, so that neither we nor the providers of the software used, who act as processors for us, know the actual identity of the users.

Analyse und Personalisierung

Um zu analysieren, wie unsere digitalen Angebote genutzt werden und wie oft jeder einzelne Nutzer uns liest, speichern wir Cookies in Ihrem Browser. Damit können wir zum einen unser Angebot weiterentwickeln und zum Beispiel verstehen, wie häufig die Nutzer wiederkommen und welche Browser oder Geräte verwendet werden.
Zum anderen ermitteln wir damit die Conversion-Rate, um nachzuvollziehen, welche Nutzer auf welchem Weg (Websites, Apps) welches Digital-Abo abgeschlossen haben, sowie passende Angebote ausspielen und personalisierte Werte für unsere Kunden berechnen. Zur Berechnung von Kundenwerten erheben wir eine SingleSignOn-ID (SSO-ID) und führen diese mit erhobenen Nutzungsdaten in unserer Datenplattform zusammen.

Wir verwenden für die Datenverarbeitung zu diesen Zwecken die Software CeleraOne des Dienstleisters Piano (Drammensveien 165, 0277 Oslo, Norway).

Ihre Daten werden gelöscht, sobald sie für ihre Zweckbestimmung nicht mehr erforderlich sind und der Löschung keine gesetzlichen Aufbewahrungspflichten entgegenstehen.

The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

Participate in surveys

To find out how satisfied you are with our products, you can participate in our surveys. For each survey, you decide individually whether you want to participate and what information you want to give us.

To enable participants to interrupt a survey embedded in the website and continue it with the same browser, a session cookie is created when the survey participation starts. This also prevents the same survey from being displayed to you multiple times.

You can delete this cookie at any time in your browser's privacy settings. However, this will remove the option to continue a partially completed survey from the point where you left off and the protection against the survey being displayed again.

If personal data is collected in a survey, it will be deleted at the latest at the end of the year in which the survey and its evaluation were completed.

The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

Für unsere Umfragen verwenden wir das Online-Umfragetool easyfeedback unseres Dienstleisters easyfeedback GmbH, Ernst-Abbe-Straße 4, 56070 Koblenz. Informationen zum Datenschutz finden Sie hier.

When you order offers

Ordering products

If you order one of our offers or products, we need your address, contact and communication data as well as your bank and, if applicable, credit card data when the contract is concluded.

The processing of this data is necessary for the initiation or fulfilment of the contract (Art. 6 para. 1 sentence 1 lit. b GDPR).

After termination of the contract, we delete your data or block it, unless we are legally obliged to retain this data. The deletion usually takes place after ten years at the latest.

When you contact us

Contacting us

When you contact us, we only collect personal data (e.g. name, e-mail address, telephone number) if you provide it to us voluntarily. This information is expressly provided on a voluntary basis. The purpose of processing your data is to process and respond to your enquiry. This is also our legitimate interest in data processing in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR.

In the case of a telephone enquiry, your data will also be processed by telephone applications and in some cases also via a voice dialogue system in order to support us in the distribution and processing of enquiries.

We will delete your data that we have received in the course of contacting you as soon as your request has been fully processed and no further communication with you is required or requested by you.

When we advertise our products

Direct marketing

We also use your contact data beyond contract-related use for advertising purposes. This is only done if you have expressly consented (Art. 6 para. 1 lit. a) GDPR) or on the basis of our legitimate interest in a personalised customer approach or direct advertising (Art. 6 para. 1 lit. f) GDPR), for example for information about the same and similar products of our company (Section 7 para. 3 UWG).

If you no longer wish to receive advertising, you can withdraw your consent or object to advertising at any time.

The data processed by us will be deleted as soon as they are no longer required for their intended purpose, you have objected to the advertising and the deletion does not conflict with any statutory retention requirements.

  • by clicking on the unsubscribe link at the end of the e-mail
  • by e-mail to werbewiderspruch@sz.de
  • in writing to Süddeutsche Zeitung GmbH, Aboservice, Hultschiner Str. 8, 81677 Munich (please include your e-mail address or telephone number and the name from your registration)
  • or by phone on +49 89 2183-0.

Newsletter

You will receive newsletters from us if you explicitly order them by providing your e-mail address. We will check the e-mail address you have provided by sending a confirmation e-mail to it ("double opt-in procedure") to ensure that you are really the owner of the e-mail address.

We process the email address to send and analyse the newsletter (Art. 6 (1) (b) GDPR). We analyse your clicks in newsletters with the help of so-called tracking pixels, i.e. invisible image files. These are assigned to your email address and are linked to a unique ID so that clicks in the newsletter can be clearly assigned to you. The purpose of the user profile is to be able to tailor the newsletter offer to your interests. We record when you read newsletters and which links you click on and use this information to create an interest profile.

You can unsubscribe from any newsletter at any time. There is a corresponding link in every newsletter for this purpose.

Your data will be deleted after cancellation of the newsletter at the end of the year in which you unsubscribed from the newsletter.

Newsletter - Data processing in detail

Data Purpose of processing Legal basis for processing Storage period
E-mail address Sending the newsletter Consent until cancellation
IP address for opt-in Proof of double opt-in Consent until cancellation
Time of DOI verification Proof of double opt-in In Consent until revocation
Salutation* Direct address Consent until revocation
First name* Direct address Consent until revocation
Last name* Direct address Consent until revocation
Usage data Further development and improvement of the service Consent until revocation
End devices Correct delivery of the newsletter Consent until revocation

*Voluntary information

Competitions

Für die Teilnahme an Gewinnspielen ist es erforderlich, dass Sie

  • wahrheitsgemäße und richtige Angaben zur Person, insbesondere Vor-, Nachname und E-Mail-Adresse machen und
  • die Teilnahmebedingungen akzeptieren.

Bei der Auslobung von (Sach-)Preisen werden insbesondere nach Ende des Gewinnspiels von den Gewinnern weitere persönliche Daten benötigt, wie etwa die Anschrift, um diese im Falle des Gewinns benachrichtigen und den Gewinn übermitteln zu können.

Die Erfassung und Verarbeitung der personenbezogenen Daten dient zur Durchführung des jeweiligen Gewinnspiels und der Quizze sowie gegebenenfalls zur Zusendung von Gewinnen. Die Daten werden mit Ihrer Einwilligung verarbeitet (Art. 6 Abs. 1 lit. a) DSGVO), bei Gewinnspielen nach Art. 6 Abs. 1 lit. b) DSGVO. Sämtliche Daten werden für den Zweck und für die Dauer des Gewinnspiels gespeichert und nach Ablauf der Aktion gelöscht, sofern keine gesetzlichen Aufbewahrungspflichten bestehen.

Sie haben das Recht, erteilte Einwilligungen - beispielsweise wenn Sie mit der Teilnahme an einem Gewinnspiel auch Ihr Einverständnis zum Empfang eines Newsletters geben - mit Wirkung für die Zukunft zu widerrufen unter datenschutz@sz.de.

Marketing for own products

Um Ihnen Werbung für unsere eigenen Produkte zeigen zu können, nutzen wir Dienste von Werbepartnern oder kooperieren mit Werbepartnern und Werbenetzwerken (Remarketing). Diese setzen Cookies, Pixel oder ähnliche technischen Mittel ein, um Werbeanzeigen anzeigen und auswerten zu können.

Werbeanzeigen können dabei auf den jeweiligen Nutzer angepasst sein, indem beispielsweise Informationen des Browsers zur Nutzung (wie etwa besuchte Seiten, Besuchszeiten, Verweildauer) herangezogen werden. Aber auch nutzerbezogene Werbeeinblendungen sind möglich. Darüber hinaus können Auswertungen zur Reichweite oder zu Abrechnungszwecken in pseudonymisierter Form vorgenommen werden. Die Einzelheiten zu den eingesetzten Diensten, Kooperationspartnern und einzelnen Widerspruchsmöglichkeiten haben wir nachstehend für Sie dargestellt.

Diese Werbung erfolgt mit Ihrer Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO).

Um auf unsere Angebote aufmerksam zu machen, schalten wir Anzeigen im Suchnetzwerk von Google und Werbebanner im Google Displaynetzwerk (Banner auf Webseiten von Dritten) und nutzen das Remarketing von Google Ads bzw. Analytics. Wir können dabei Anzeigen mit Suchbegriffen kombinieren oder mit individuellen Anzeigen Werbung für Produkte und Dienstleistungen machen, die Sie sich auf unserer Seite angesehen haben. Mit Ads-Remarketing-Listen können wir Such- und Displaykampagnen optimieren, wenn Sie unsere Seite schon einmal besucht haben.

Für diese interessensbezogene Werbung analysiert Google Ihr Nutzerverhalten mit Cookies, die beim Klick auf Anzeigen oder dem Besuch unserer Webseiten gesetzt werden. Wir und Google bekommen dann Informationen darüber, dass Sie auf eine Anzeige geklickt haben und zu uns weitergeleitet wurden. Anhand dieser Auswertungen können wir erkennen, welche der eingesetzten Werbemaßnahmen besonders effektiv sind und können diese hierdurch optimieren.

Die Statistiken, die uns Google bereitstellt, beinhalten die Zahl der Nutzer, die auf eine unserer Anzeigen geklickt haben, und zeigen, auf welche unserer Webseiten Sie weitergeleitet wurden. Außerdem können wir Sie gezielter ansprechen, wenn Sie schon auf unserer Webseite waren. Auch können wir nachvollziehen, bei welchen Suchbegriffen besonders oft auf Anzeigen geklickt wurde und welche Anzeigen etwa zum Kauf eines Abos führen.

Aufgrund der eingesetzten Marketing-Tools baut Ihr Browser automatisch eine direkte Verbindung mit dem Server von Google auf. Wir haben keinen Einfluss auf den Umfang und die weitere Verwendung der Daten, die durch den Einsatz dieses Tools durch Google erhoben werden und informieren Sie daher entsprechend unserem Kenntnisstand: Durch die Einbindung von Ads Advertising erhält Google die Information, dass Sie den entsprechenden Teil unseres Internetauftritts aufgerufen oder eine Anzeige von uns angeklickt haben. Sofern Sie bei einem Dienst von Google registriert sind, kann Google den Besuch Ihrem Account zuordnen. Selbst wenn Sie nicht bei Google registriert sind bzw. sich nicht eingeloggt haben, besteht die Möglichkeit, dass der Anbieter Ihre IP-Adresse in Erfahrung bringt und speichert.

Mehr Informationen dazu finden Sie auch in den Hinweisen zu Website-Statistiken und in den Datenschutzbestimmungen von Google.

Sie können diese Technik unterbinden, indem Sie den Einsatz von Cookies über die Einstellungen Ihres Browsers unterbinden, in den Anzeigen-Einstellungen von Google einzelne Typen von Anzeigen abwählen, interessensbezogene Anzeigen auf Google deaktivieren oder Cookies von Werbeanbietern mit Hilfe der jeweiligen Deaktivierungshilfe der Netzwerk-Werbeinitiative deaktivieren. Wir und Google bekommen dann nur noch die statistische Information, wie viele Nutzer wann eine Seite besucht haben. Dies ist nur durch entsprechende Browser-Erweiterungen zu unterbinden.

Rechtsgrundlage für die vorgenannte Datenverarbeitung ist Art.6 Abs.1 S.1 lit.a) DSGVO.

What else you should know

Controller

Controller

Süddeutsche Zeitung GmbH

Hultschiner Str. 8
D-81677 Munich

Data Protection Officer

atarax group of companies

Luitpold-Maier-Str. 7
D-91074 Herzogenaurach
Phone: 09132 79800
Email: swmh-datenschutz@atarax.de.

Your rights

  • In accordance with Art. 15 GDPR, you have the right to request information about your personal data processed by us. In this context, you also have the right to receive a copy of your personal data processed by us in accordance with Art. 15 para. 3-4 GDPR.
  • In accordance with Art. 16 GDPR, you can immediately request the correction of incorrect or the completion of your personal data stored by us.
  • In accordance with Art. 17 GDPR, you can request the erasure of your personal data stored by us.
  • In accordance with Art. 18 GDPR, you can request the restriction of the processing of your personal data.
  • In accordance with Art. 20 GDPR, you can request to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format and you can request the transfer to another controller.
  • In accordance with Art. 7 para. 3 GDPR, you can revoke your consent once given to us at any time. This means that the processing carried out on the basis of the consent prior to the revocation was lawful and has the consequence that we may no longer continue the data processing based on this consent in the future.

Right to object

If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR or Art. 6 para. 1 sentence 1 lit. e) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR. In the event of such an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
In the case of direct marketing, you have the right to object at any time to the processing of personal data concerning you. If you object to processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

Right to lodge a complaint with the supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority against the processing of your personal data if you feel that your rights under the GDPR have been violated. As a rule, you can contact the supervisory authority of your usual place of residence, your workplace or our company headquarters.

Joint controllers

We are joint controllers in the following cases.

Joint controlling for events

As joint controllers for data protection in accordance with Art. 26 para. 1 GDPR, we have jointly defined the purposes and means of processing as well as any data transfer.

If you participate in an event organised by us, we process your data in order to carry out the event and enable you to participate. This also means that we may include your name, details of your company or institution and your current professional position in a list of participants, which will be made available to other participants in the event (including in electronic form, if applicable), or we may make your data (name, details of company/institution) available to the moderators of the event for the purpose of organising the event.
In addition, we use this data to send you event-related materials created after the event.
We may also pass on your data to cooperation partners if this is necessary to organise the event and enable your participation, e.g. external guest management. The legal basis for this data processing is Art. 6 para. 1 lit. b) GDPR.

Furthermore, we use service providers (processors, e.g. mailing service providers) in accordance with Art. 28 GDPR, bound by instructions, among other things for the postal or digital dispatch of invitations or in the context of guest management. All processors will only have access to your data to the extent and for the period of time required to provide the services.

We store the above-mentioned data for the above-mentioned purposes until your cancellation. We will store your cancellation for a period of three years for evidence purposes.

Data protection information in the GTC

With this privacy policy, we fulfil the information obligations under the GDPR. Our General Terms and Conditions also contain data protection information. These explain in detail how your personal data, which we require to fulfil contracts and for the purpose of identity and credit checks, is processed.

Changes to the privacy policy

We reserve the right to change or adapt this privacy policy at any time in compliance with the applicable data protection regulations.